2017 has been a big year for the Holy Moly & The Crackers: on the back of fruitful festival season in 2016 working with Strada Music Agency (performing at over 30 festivals, including major stage shows at Glastonbury, Wilderness, Kendal Calling, Wickham and Towersey where they were described as "festival
band of the year") the ever-evolving gypsy-folk-rock band released their new album ‘Salem’ in July 2017 on their own label, Pink Lane Records (in association with Kartel Music Group and Wipe Out Publishing). The album has received acclaimed reviews from Clash Magazine, R2 Magazine, Folk Radio UK, God Is In The TV Zine, The Crack, No Depression (U.S.), Blown Speaker (U.S.) to name but a few.
Over the course of the album campaign HMATC have toured the UK twice, selling out venues across the country, and made successful debuts in The Netherlands, France, Germany and Italy as well as continuing their success on the festival circuit with performances at Boomtown Fair, Bestival, Camp Bestival, amongst others.
'Salem's lead single, the barnstorming indie-rock anthem ‘Cold Comfort Lane’, was included on major Spotify playlists: New Noise, #WCE-Woman Crush Everyday and Punk Unleashed – with over 100k+streams on the platform. The band also had significant sync success, with 'Cold Comfort Lane' used by E4, BT Vision, Capital One and Ultimate Ears.