Saïd Business School is pleased to welcome Avi Goldfarb, Ellison Professor of Marketing at the Rotman School of Management, University of Toronto, to speak at the School on Wednesday 30 May as part of the Distinguished Speaker Seminar series.
About the talk
Simple economics suggest that when the cost
of something falls, we do more of it. As Artificial Intelligence improves, prediction will become so good and so cheap that it will transform business and society. It is no longer a question of if AI will change what you do, but when.
Your decision to invest in AI depends on your thesis on when you expect prediction to get good enough to transform your organization. How imminent is the transformation and what will be the economic effect of it?
About the speaker
Avi Goldfarb is the Ellison Professor of Marketing at the Rotman School of Management, University of Toronto and co-author of the forthcoming book Prediction Machines: The Simple Economics of Artificial Intelligence.
He is Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. His research on the impact of technology has been discussed in White House reports, Congressional testimony, European Commission documents, the Economist, the Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, Fortune, the Atlantic, the New York Times, the Financial Times, the Wall Street Journal, and elsewhere.
He holds a PhD in economics of Northwestern University.