We're kicking off the festive season on Thursday 16th November, with a treat for the whole family!
Enjoy live entertainment, walkabout characters, our friendly reindeer and meet Santa as we launch Christmas in style.
THE CHRISTMAS SWITCH ON
Join Craig Bailey & Peak FM from 6:00pm as we gear up to switch
on our Christmas lights across the centre. As the evening kicks off, we have a number of performances on stage including Kyle Tomlinson, 2017 Britain's Got Talent finalist at 6.20pm plus a competition following where you could win a £250 gift card.
The official switch-on commences at 6.45pm as Santa makes his way to the stage to turn on our magical Christmas tree and centre lights at 7pm.
As our centre is lit & Santa makes his way back to his sleigh, we have a live music performance from 2012 X Factor finalist, Lucy Spraggan followed by a chance to a win the ultimate Christmas experience at Alton Towers including breakfast with Santa at the resort followed by an overnight stay for 4.
Our wonderful Winter Woodland returns once again this year at East Midlands Designer Outlet. Children can take in our woodland, all layered with a dusting of snow and blow off some steam in our brand new for this year, Snow ball pit – where kids will be able to have fun and friendly snow ball ‘fight’s.
The grotto is back with Santa making a stop at the centre from 1st to 24th December with our grotto hours being (10.30am - 6.30pm Monday to Saturday and 10.30am - 4.30pm on Sunday).
MEET SANTA AT OUR SWITCH-ON
Santa will be making a special stop-off for our light switch-on this year again along with his trusty reindeers! Santa will be here from 4pm where he will have a short walk through our centre before getting set for the evening in his sleigh.
Rudolph and friends will be located near our Lindt Chocolate Shop from 4pm where our expert elves will be on hand to tell you more about the reindeer.
FESTIVE OPENING HOURS
From the 25th November you can enjoy late night shopping as our centre stays open until 8pm on Saturdays, with further extended opening hours of 9am - 8pm Monday to Saturday from 11th December onwards.
Key festive dates for opening hours; Christmas Eve (9am - 4pm), Christmas Day (Closed), Boxing Day (9am - 7pm), New Year's Eve (9am - 4pm) and New Year's Day (9am - 7pm)
Keep your eyes on our Plan Your Visit page for the most up-to-date opening hours.